Nissan Logo
&

A joint collaboration between Portals and Alternative Agency, bringing Nissan into the next dimension with an interactive Web 3D experience.

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"A standout digital solution that seamlessly aligns international brand standards with regional market demands. Navigating the 3D space is exceptionally intuitive, the underlying SEO strategy dramatically improved our search presence. a truly an all-in-one digital solution.”

Marketing Director Sarah Halous

1st. Concept

Analyzing the client brief to map out key goals, defining how an interactive Web 3D experience will showcase the vehicle far beyond static media.

Concept UI

Preparation Steps:

  • Brief Analysis.
  • User Flow & Experience.
  • Wireframing & Layout Sketches.
  • Layout & Concept Approval.

2nd. 3D Modeling

Processing raw CAD data into a real-time ready 3D vehicle asset from mesh cleanup, polygon reduction, and topology optimization ensuring photorealistic detail with ultra-fast web performance.

Including Steps:

  • 3D Modeling / Optimization.
  • UV Unwrapping & Texel Density.
  • PBR material setup.
  • Interactive Rigging & Animations.
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Concept UI

2nd.+ Development

Building the web application, Design UI, enabling real-time color switching, smooth camera transitions across key angles, and interactive hotspots to highlight features.

Optimized for:

  • Desktop Computers.
  • Mobile & Portable Devices.
  • Cross-Platform Compatibility.
  • Mobile AR (Augmented Reality).

3rd. Milestone

Following the initial preview milestone, the client expressed immense satisfaction with the core 3D experience. They provided insightful, constructive feedback aimed at refining key interactive touchpoints to ensure the project perfectly aligned with their regional launch goals.

Performance Preview
"Our team embraced the client's vision with enthusiasm, rapidly iterating on the feedback to elevate both visual fidelity and performance. Through seamless communication and meticulous attention to detail, we delivered a final product that surpassed overall expectations."

4th. Deployment

Delivering a high-performance, immersive product showcase back-end through a secure and scalable cloud infrastructure to exceeded expectations in fidelity and performance.

Technical Stack & Setup:

  • Subdomains & DNS Management.
  • AWS (Amazon Web Services) Hosting.
  • Global CDN Infrastructure.
  • Instant-Access Delivery Links & QR Codes.
Deployment Preview

Market Impact:

Launching the experience to the public, driving significantly higher user session times, stronger audience engagement, increased conversion compared to traditional campaigns.

Market Impact

Key Results:

  • Higher User Engagement.
  • Increased Session Duration.
  • Elevated Brand Perception.
  • Higher Conversion & Buying Interest.